Memphis, TN | San Francisco, CA
Also known as: robertamiller
MARKETING OPERATIONS & BRAND MANAGEMENT A brand-builder who drives customer preference, market share and revenues * Extensive history of successful brand, business building, and value creation. * Comprehensive functional marketing expertise with disciplined profit focus. * Drives brand vision, strategy, and execution towards lasting consumer preference. * Plays a leading role in developing long-term plans, and growth initiatives. * Directs all marketing investments and customer segment plans and delivery. Largest shared revenue responsibility - $4 billion, Largest marketing budget - $135 million, Largest advertising spend - $60 million, Largest number of direct reports - 10, Largest professional staff - 225 persons. Over 30 years of corporate marketing, business development and sales experience in consumer products (P&G, Anheuser-Busch), consumer entertainment (Harrah's), business to business service marketing (FedEx) and global OEM marketing (General Motors). Entrepreneurial experience includes Internet start-ups in San Francisco (President of PopularDemand from 2000-01), and in New York (VP Marketing, Mimeo.com during 1999-00). Served as Senior Vice President, Global Marketing at Tele Atlas NV, a digital map database firm whose map data powers cell phone, Internet and car navigation systems maps. In 2005 began Robert A. Miller | Brand Consulting. Favorite Motto (per P&G great John Smale): "Make a Little, Sell a Little, Learn a Lot, and Fail Cheap."
